At Ferrex, we are committed to protecting your privacy. This Privacy Policy explains how we collect, use, and protect your personal data.
What Data Do We Collect?
We collect both personal and non-personal data for a variety of business purposes to provide and improve our products and services. The data we collect depends on how you interact with our website, products and services.
Personal Data
Personal data allows us to identify you as an individual. We may collect the following types of personal data about you:
- Contact details – Such as your name, email address, postal address, phone number when you create an account, make an enquiry or order products and services.
- Payment information – Credit/debit card details and account information when you place online orders for products or services.
- Profile information – Username, profile photo, preferences and login details when you create an account on our website or mobile apps.
- Orders and enquiries – Details about the products and services you have purchased or enquired about.
- Correspondence – Any personal data you provide us with when you contact us via email, phone, social media or otherwise.
- Marketing preferences – Your preferences for receiving marketing communications from us.
- Survey responses – Any personal data you submit to us via customer surveys.
Non-Personal Data
We also collect data that cannot identify you as an individual. Examples include:
- Device information – Technical details about the computer, tablet or mobile device you use to access our website or apps, such as the operating system and IP address.
- Usage information – Details about how you use our website and apps, such as browsing patterns, pages viewed, referring websites and search terms used.
- Location information – General location data determined from your IP address.
- Traffic data – How many visitors access our site, what pages they visit and their journey through the website.
- Aggregated data – Broad overviews of how users interact with our content or services.
How Do We Collect Your Data?
We use various methods to gather your personal and non-personal data:
Direct Interactions
You may provide data directly to us when you:
- Create an account on our website or apps
- Purchase products or services from us online or in-store
- Subscribe to our newsletter or other communications
- Contact us via phone, email or social media
- Take part in a survey, contest or promotion
- Use our mobile apps on your device
Automated Technologies
As you interact with our websites, mobile apps and communications, we may automatically collect technical data about your equipment, browsing actions and usage patterns. We collect this data through cookies, server logs, web beacons and other similar technologies.
Third Parties
We may receive personal and non-personal data about you from various third parties including:
- Technical and analytics providers like Google
- Advertising networks
- Social media platforms
- Data brokers
- Payment processors
How Do We Use Your Data?
We collect your data for a variety of business purposes and to continuously improve your experience with Ferrex.
Provide Products and Services
We use your data to take and fulfil orders, deliver products and services, process payments, communicate with you about orders and provide support.
Improve Our Offerings
We use your data to optimise and enhance the performance and user experience of our websites, mobile apps, products and services.
Marketing Activities
With your consent where required, we may send you marketing communications by email or other channels. These may include information about new products, special offers, competitions and company news.
Customer Support
We use your data to be able to provide customer support, respond to and communicate with users regarding their enquiries.
Recruitment
We may process your personal data if you apply for employment with Ferrex to evaluate your potential employment.
Legal Compliance
We may process your data to comply with legal requirements like preventing fraud, enforcing our terms, protecting our rights and property or for other legitimate business purposes.
Anonymised Data
We may aggregate and anonymise personal data so that it cannot identify you. This is used for purposes like generating statistics, trends and high-level analytics and research.
Who Has Access to Your Data?
We do not sell or share your personal data with any third parties except as outlined below:
- Service providers – We work with carefully selected service providers that carry out services like payment processing, deliveries, marketing and data analytics. They only have access to the minimum data needed to perform these essential tasks on our behalf and under strict controls. Service providers must agree to strict data security and confidentiality requirements.
- Business transfers – If we are involved in a reorganisation, merger, acquisition or sale of some or all of our business or assets, your data may be transferred to the acquiring organisation who will be bound by this Privacy Policy.
- Law enforcement – In response to lawful requests by public authorities, law enforcement or other government officials, or when such disclosure is necessary to comply with legal requirements or legal process.
- To protect rights and safety – To protect the rights, property or safety of Ferrex, its employees, users or the public from harm, theft or fraud.
How Do We Protect Your Data?
Safeguarding your personal data is a top priority. We utilise a range of organisational and technical security measures including:
- Secure server protocols and encryption of data in transit and at rest.
- Restricting access to personal data only to employees who need to process the information for business purposes.
- Employee training on data security, confidentiality and handling procedures.
- Network monitoring, penetration testing and security audits by reputable third-party security providers.
While we make every effort to protect your data, no security measures are 100% secure or error-free. We cannot guarantee against loss or misuse of your personal data arising from technical failures or unauthorised acts by others. When we become aware of a security breach, we will notify you and take reasonable steps to minimise harm and prevent further breaches.
Your Data Protection Rights
Where applicable, you may have certain rights available to you regarding your personal data including:
- Access – Request access to the personal data we hold about you.
- Rectification – Ask that we update or correct incomplete or inaccurate personal data.
- Erasure – Request deletion of personal data where there is no compelling reason for us to continue processing it.
- Restriction of processing – Ask that we temporarily halt processing your personal data in some circumstances like if the accuracy is contested.
- Data portability – Obtain a copy of your personal data for your own purposes.
- Objection – Object to us processing personal data for direct marketing or other purposes.
- Complaints – Lodge a complaint regarding our data processing activities with the supervisory authority.
To exercise any of these rights, please contact our Data Protection Officer using the contact details in the Contact Us section below. We will respond to requests as soon as possible and within any applicable time limits.
Data Retention
We only retain your personal data as long as necessary for the purposes outlined in this policy, to meet our legal obligations, and to resolve any disputes. Where possible we anonymise or delete unused personal data. If you request account deletion, we will delete your personal data within 30 days where reasonably possible. Exceptions may apply where data is required by law, for legitimate business purposes or ongoing disputes.
Cookies and Tracking Technologies
We and our technology partners use cookies and similar tracking technologies like pixels, tags, web beacons, and SDKs to recognise you and your device(s) and improve your experience on our website, apps and other services. Cookies are small text files containing a string of alphanumeric characters. Tracking technologies allow us to understand how you interact with and use our services, compile statistical reports on activity and trends, and provide you with a more personalised experience.
You can control how cookies are used and limit access to cookie data through your browser settings. Turning off cookies may impact your ability to use certain features and functions of our services. Your browser settings do not control more advanced tracking technologies like pixels, so opting out via your browser may not effectively opt you out in all cases. For more granular opt-out controls, review the privacy policies of any other companies whose services you use on our platforms.
Online Privacy Policy Updates
We may update this Privacy Policy from time to time as we add new products and apps, as we improve our services, and as laws change. You can determine when this Privacy Policy was last updated by checking the “Last updated” date displayed at the top of this Privacy Policy. Any changes become effective when we post the revised Privacy Policy on the Services.
Your use of the Services following these changes means that you accept the revised Privacy Policy. If you do not agree to the terms of this Privacy Policy, please do not continue to use the Services.
International Data Transfers
We are a global company based in the Netherlands and so your personal data will need to be transferred internationally to fulfill the purposes outlined in this policy. Where your personal data is transferred outside the European Economic Area it will be subject to equivalent legal protection through the use of appropriate safeguards like standard contractual clauses.
Contact Us
If you have any questions about this Privacy Policy or your data rights, please contact our Data Protection Officer by email [email protected] or write to Data Protection Officer, Ferrex BV, Herikerbergweg 238, Amsterdam 1101 CM, Netherlands.
